Europe Hotels Private Collection is an award winning hotel development, owner and management company, operating a portfolio of contemporary, design-led lifestyle hotel brands in strategic locations in the city of Amsterdam and selected vibrant cities across Europe. 

“Our hotels are not just places to lay your head, but happening social hubs in the city engaging with the local neighborhood."
Liran Wizman - Owner of Europe Hotels Private Collections



Well done is better
than well said

Born in Amsterdam in 2011, Europe Hotels Private Collection is a true industry innovator and creates contextually rooted storytelling hotel concepts and retail communities. We boast an unconventional mix of contemporary services in highly energized social hubs where locals and international travellers form a community.  

We love to create a vibe for our guests, to live every moment more intensely. Because we also want to share our passion for food & drinks, we operate destination restaurants, bars and incredible public spaces under a strategic partnership with The Entourage Group. We tailor our food and beverage concepts to each location – either by ourselves or in cooperation with The Entourage Group. 

At Europe Hotels Private Collection we are dedicated to build a differentiated hotel brand collection and we establish our hotels in urban destinations.

Currently the brand collection consists of Park Hotel Amsterdam, SIR hotels, Max Brown Hotels and W Amsterdam by Starwood Hotels & Resorts. 

The iconic W Amsterdam is housed across two historic properties – the old Royal Dutch Post building close to Dam Square and the adjacent former KAS Bank building on Spuistraat 172.

“I strongly believe that one can only create
distinctive locations, if they are thinking
local and remain authentic."

Bram Van Der Hoek – Managing Director
of Europe Hotels Private Collections