Welcome to our collection — a handpicked portfolio of hotels and special projects aimed at bringing an artful touch and fresh energy to some of Europe’s most vibrant neighborhoods. Each of our properties and brands are designed to not only meet the needs of the modern traveler — but to nurture and inspire the communities where we operate.


We are dedicated to building a unique hospitality experience. Our portfolio consists of Sir Hotels, Max Brown and Park Hotel. Each collection is a highly unique concept designed to impress even the most seasoned traveler.


Europe Hotels Private Collection extends it's expertise in design and services in retail and real estate projects. Additionally, we handle the asset management for award winning projects such as W Amsterdam.

Unique concepts in the best neighbourhoods


At Europe Hotels Private Collection we are dedicated to building exceptional hospitality experiences in our favourite neighbourhoods. The collection began with the legendary Park Hotel Amsterdam in 2006 and then followed with Sir Albert in 2013 and Max Brown in 2014. Today the collection spans ten hotels in five cities, including Amsterdam, Berlin, Hamburg, Düsseldorf and Ibiza. We establish our hotels in urban destinations where we boast an unconventional mix of contemporary services in highly energised social hubs. 


Extending our design and service expertise

While our focus is on hospitality, we also extend our expertise to various special projects. From a unique concept store to overseeing the asset management for the Starwood Hotels & Resort managed W Amsterdam and the Away Spa Amsterdam. As with everything we do, our approach to each of these projects are hands-on and highly involved. 

Partnering with the Ultimate Experts

Europe Hotels Private Collection operates popular restaurants, bars and lounges under a strategic partnership with THE ENTOURAGE GROUP, a signature turn-key food and beverage service specifically designed for hospitality venues including hotels and other high-end locations across the globe.