The New Sir Website Wins Bronze at the 2019 European Design Awards


This year’s European Design Awards took place in Warsaw and brought together the best in communication design on the continent. We are proud to announce that the newly redesigned Sir website just won the bronze for best promotional website. 

Explore the Sir website.

To create the Sir website, we worked with Fabrique, the Amsterdam-based design agency, who captured the brand and each hotel’s unique energy in a seamless, stunning way. We are so honored to be recognized for our passion for design beyond our hotels.

Read more on the European Design Awards website.

The Sir Victor Opening Party


We just celebrated the official opening of Barcelona’s Sir Victor with a huge celebration. Over 1,500 of Barcelona’s top athletes, artists, musicians and designers came to the hotel for a memorable Barcelona night. The event also marked the official opening of THE ENTOURAGE GROUP’S second outpost of their acclaimed steakhouse, MR PORTER, set in the hotel. 

Guests partied from nightfall to sunrise, from The Rooftop to the hotel’s sub-level club, with music provided by our favorite local DJs and flamenco artists. Rapper Tinie Tempah surprised us with a performance. In addition, we designed five mysterious spaces for guests to explore, including a Fortune Teller Room and a Tattoo Studio. 

It was a night to remember. See more party photos on the Sir blog. 

We were thrilled to celebrate such a monumental property for the EHPC portfolio. Sir Victor marks the sixth Sir hotel—our 2nd in Spain—and assumes the iconic building of what was once the legendary Hotel Omm. Set right in the vibrant Modernist District, the hotel has 91 rooms and suites; MR PORTER steakhouse; a shop featuring locally-sourced products; a spa and gym complete with an indoor pool; a library; stunning meeting and event spaces; The Rooftop with a bar, restaurant, sun deck and pool and Sir Explore, a series of experiences that connect visitors with local creatives for once-in-a-lifetime experiences.

Now Open in Vienna: Seven North

Photos by Philipp Lipiarski

Photos by Philipp Lipiarski

Critically acclaimed chef Eyal Shani, ‘The King of Cauliflower’ and the mind behind the acclaimed Ha Salon, North Abraxas and Miznon located across Tel Aviv, Paris and NYC, just opened his newest restaurant concept in Vienna—Seven North. It’s located on the ground floor of our newest Max Brown hotel, Max Brown 7th District.

Eyal Shani

Eyal Shani


The food menu includes fresh and nourishing Southern Mediterranean fare cooked in a traditional tabun clay oven. Built around a large, open kitchen reminiscent of bustling marketplace eateries commonly found across the Levant, Shani’s second Vienna outpost delivers a warm and energetic atmosphere.

Read more about it on the Max Brown blog.

To reserve your table, click here.

Introducing The Rooftop at Sir Victor


Say hello to Barcelona’s newest hotspot: The Rooftop at Sir Victor.

Swim, eat and drink with views of Gaudí’s Casa Milà and La Sagrada Familia at our new secluded bar, restaurant and pool in the middle of Barcelona.

The locally inspired food and drinks menu includes healthy, sharable plates, surprising wines and cocktails, fresh cold-pressed juices and more.

And keep an eye on our events calendar so you don’t miss some of the city’s best DJs.


Our Magical Night with A’DAM Music School

Ruth Jacott with kids from the A’DAM Music School

Last week, we kicked off our Sir Cares program at Amsterdam’s Sir Adam with an unforgettable night. Sir Cares is our new program that allows guests to donate one euro per night of their stay to a local partner organization. As part of the program, Sir Adam is partners with A’DAM Music School, an organization that funds music education for children and gives them invaluable opportunities to grow.

To celebrate our new initiative, we held the very first North Stars Concert at Sir Adam. The evening started with a warm welcome from our very own Rick de Jonge, the hotel manager of Sir Adam, as well as Duncan Stutterheim, a co-founder of the A’DAM Music School and the Dutch music event giant ID&T. The talented students of A’DAM Music School then took the stage with Dutch legend Da Mouth of Madness, Ruth Jacott, Kenny B, Do and Jordan Roy and sang epic renditions of classics, like George Michael’s "Freedom“.

We were so honored to bring together Amsterdam’s creative community for such a special night.


See all the photos by Michel Swart and Delphine Chevalier here.

Learn more about Sir Cares here.

Vienna’s Max Brown 7th District Is Now Open

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Vienna’s Max Brown 7th District is officially open! It’s an exciting addition to the EHPC portfolio as the fifth Max Brown hotel, our first-ever property in Austria and our 13th hotel. The hotel is set right in the heart of the 7th District, Vienna’s creative centre, and minutes’ walk away from the city’s highlights.

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With over 140 guest rooms, it’s the biggest Max Brown yet, but it’s filled with the Max Brown’s cosy characteristic charm. It also has three gorgeous Ateliers - our meeting and event spaces - and a private theater. It also will host critically acclaimed chef Eyal Shani’s latest restaurant concept, open later this year

To stay up-to-date on the hotel’s event and news, follow @MaxBrownHotels on Instagram.