Amsterdam’s Park Hotel to Become Park Centraal


Exciting news for Amsterdam’s Park Hotel: we will be rebranding the hotel to Park Centraal and redesigning the interiors of the guest rooms, public spaces and meeting and event spaces. We are also planning an exciting new in-house F&B concept in the lobby space (MOMO Restaurant, Bar and Lounge will remain as is). The grand reveal of the new Park Centraal is set for September 2019. Park Hotel Den Haag will follow suit in early 2020.

This rebrand seeks to highlight the rich heritage of the building and surrounding culture, putting an emphasis on the peaceful work-life balance of Dutch life.

“Our ambition is to bring together culture, inspiring environments and experiences at Park Centraal Amsterdam to suit the needs of both the leisure as the business traveller”, says Liran Wizman, founder and owner of EHPC. “Park Hotel was the very first property in our portfolio. We have seen it grow and evolve over time and felt now was the right time to define a new vision for the hotel, in line with EHPC’s ethos.”

Stay tuned for more photos and announcements coming soon. 

See Inside Our Beautiful New Meeting Spaces at Vienna’s Max Brown

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Now you can host your meeting, party or private film screening in the heart of Vienna’s creative district at Max Brown 7th District’s Ateliers and Theatre. Each room’s cosy design details provide you just the setting to connect with your friends and collaborators. Tour the new spaces below, or click here for a more in-depth look on the Max Brown website.

The Max Theatre

The Max Theatre

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Atelier 2 & 3 (same size, can be combined)

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Atelier 1

All Aboard the Sir Boat


Hop on the Sir Boat in Barcelona or Ibiza for a magical outing on the Mediterranean Sea. Our 60-foot dayboat with a captain and crew member can accommodate up to 10 guests and reach up to 40 knots.


Relax and enjoy the sea and sun, and the drinks and bites are on us. When it’s time to eat, we can hook you up with IZAKAYA Asian Kitchen & Bar at Sir Joan in Ibiza or The Rooftop at Sir Victor in Barcelona, our in-house destinations for delicious Japanese and Mediterranean food.


For more information or to book your outing, click here.

The New Sir Website Wins Bronze at the 2019 European Design Awards


This year’s European Design Awards took place in Warsaw and brought together the best in communication design on the continent. We are proud to announce that the newly redesigned Sir website just won the bronze for best promotional website. 

Explore the Sir website.

To create the Sir website, we worked with Fabrique, the Amsterdam-based design agency, who captured the brand and each hotel’s unique energy in a seamless, stunning way. We are so honored to be recognized for our passion for design beyond our hotels.

Read more on the European Design Awards website.

The Sir Victor Opening Party


We just celebrated the official opening of Barcelona’s Sir Victor with a huge celebration. Over 1,500 of Barcelona’s top athletes, artists, musicians and designers came to the hotel for a memorable Barcelona night. The event also marked the official opening of THE ENTOURAGE GROUP’S second outpost of their acclaimed steakhouse, MR PORTER, set in the hotel. 

Guests partied from nightfall to sunrise, from The Rooftop to the hotel’s sub-level club, with music provided by our favorite local DJs and flamenco artists. Rapper Tinie Tempah surprised us with a performance. In addition, we designed five mysterious spaces for guests to explore, including a Fortune Teller Room and a Tattoo Studio. 

It was a night to remember. See more party photos on the Sir blog. 

We were thrilled to celebrate such a monumental property for the EHPC portfolio. Sir Victor marks the sixth Sir hotel—our 2nd in Spain—and assumes the iconic building of what was once the legendary Hotel Omm. Set right in the vibrant Modernist District, the hotel has 91 rooms and suites; MR PORTER steakhouse; a shop featuring locally-sourced products; a spa and gym complete with an indoor pool; a library; stunning meeting and event spaces; The Rooftop with a bar, restaurant, sun deck and pool and Sir Explore, a series of experiences that connect visitors with local creatives for once-in-a-lifetime experiences.

Now Open in Vienna: Seven North

Photos by Philipp Lipiarski

Photos by Philipp Lipiarski

Critically acclaimed chef Eyal Shani, ‘The King of Cauliflower’ and the mind behind the acclaimed Ha Salon, North Abraxas and Miznon located across Tel Aviv, Paris and NYC, just opened his newest restaurant concept in Vienna—Seven North. It’s located on the ground floor of our newest Max Brown hotel, Max Brown 7th District.

Eyal Shani

Eyal Shani


The food menu includes fresh and nourishing Southern Mediterranean fare cooked in a traditional tabun clay oven. Built around a large, open kitchen reminiscent of bustling marketplace eateries commonly found across the Levant, Shani’s second Vienna outpost delivers a warm and energetic atmosphere.

Read more about it on the Max Brown blog.

To reserve your table, click here.