Introducing Sir Hotel's Instagram-based City Guides

Stedelijk Museum, Amsterdam

Stedelijk Museum, Amsterdam


We repurposed Instagram to provide an innovative way for locals and visitors to experience the very best in food, culture and festivities. Check out each Sir Hotel's Instagram account and you'll see that it has been transformed into an easy-to-use city guide highlighting local favourites and hidden treasures: Sir Savigny’s guide to Berlin, Sir Nikolai’s Hamburg guide, Sir Joan’s Ibiza guide and two distinct Amsterdam guides for Sir Albert and Sir Adam

This exciting project allows us to connect our guests to the city, community and culture on a platform that they are already familiar with. The city guides reflect the unique character of each hotel and its corresponding neighbourhood while compelling users to experience the cities as locals.
— Liran Wizman

Using Instagram’s signature nine-square grid layout, customised graphics and colour coding, the accounts build on the already existing and familiar template. Optimising the Instagram interface, each hotel’s account uses the grid layout to split the recommendations into different categories in a design-savvy manner. Headings for each category, such as ‘Shops’ or ‘Feel Good Food,’ span across multiple squares effectively dividing the screen and making it visually appealing as well as user-friendly. Further to that, the social media app’s key features such as geolocation and tags are already integrated to create an easy way to for users to source additional information on each recommendation.

While you're clicking through the individual accounts, make sure you visit and follow our main account as well: @SirHotels.


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The Max Brown Bed Tour

This summer, our cosy bed is appearing at several outdoor events.


We all love to travel during the summer time and this year, so does the Max Brown bed. Over the past few weeks the Max Brown bed appeared in several parks and open-air theatres all over Berlin and Düsseldorf. Besides being the cosiest movie theatre seat on earth it also made for some terrific Instagram moments. See a few of them here

The bed will be doing some last stops in Berlin and Düsseldorf this weekend and then make its way to The Netherlands. Keep an eye out to see where the bed heads next so you can enjoy it in the most exceptional way. 

Visit Max Brown


A Never Ending Breakfast

At Benedict, the restaurant at Max Brown Kudamm in Berlin, breakfast lasts all day long. 


At Benedict, located at the Max Brown Kudamm' in Berlin, breakfast is not a matter of time, but a matter of perspective. For Benedict, this means breakfast never ends since it's not a question of when, but what you eat that defines breakfast. Favourites include the egg balls, knuckle sandwich and not surprisingly, the Eggs Benedict, which you can have in various ways. See the entire menu here. Plus, be sure to stop by the Benedict Bakery, next to the front desk for fresh breads and pastries.

Fun Fact: Benedict was named after the brunch favourite, “Eggs Benedict,” a dish invented in the 19th century by Lemuel Benedict, a retired Wall Street stock broker. One day, Mr. Benedict wandered into the Waldorf Hotel’s restaurant hoping to find a cure for his morning hangover. He ordered “buttered toast, poached eggs, crisp bacon and Hollandaise sauce.” The restaurant’s maître d’hôtel was so impressed with the spontaneous dish that he put it on the breakfast and luncheon menus.

Visit Max Brown Ku'damm & Benedict

Sir Hotels Opens in Ibiza

A brand new urban oasis on the legendary Spanish island.


Our fifth Sir Hotel has just opened on the magical island of Ibiza. Sir Joan stands proudly in the centre of the island, overlooking the port and the old town and consists of 38 rooms and suites, two restaurants, a bar and a stunning pool. 

Our friends at THE ENTOURAGE GROUP are offering guests and locals the ultimate culinary experience. The popular Amsterdam-based restaurant, IZAKAYA Asian Kitchen & Bar is serving contemporary Japanese cuisine fused with Peruvian influences. THE BUTCHER, an award-winning, high end burger bar, which is accessed through a separate entrance will be open throughout the night, ideal for the island’s late-night revellers.

As with all Sir Hotels, it is essential that Sir Joan reflect the ethos of the surrounding area. "We were inspired by the marina, the ocean, but also by the people on the island. By combining contemporary design with nostalgic details, we aim to create a unique urban oasis at the heart of the world-famous island” says Liran Wizman, owner and founder of Sir Hotels.

Visit Sir Joan 


Sir Hotel's Very Own Boat

A Venetian dream, in Amsterdam


Sir Hotels is the proud owner of the Waterdream Venetian Tender, a beautiful boat, inspired by old Venetian Taxis. It is made out of recyclable aluminium, electrically fuelled and has a unique retractable rooftop. Bernhard van Oranje, designer and developer of the Waterdream Venetian Tender says, "It's an absolute beauty. After two years of developing it's so good to see this idea come to life. It is an extremely elegant boat."

Our Amsterdam visitors are welcome to ride on the Sir Hotel's boat. Simply call Sir Adam to arrange a ride.  

Hello, Hamburg

Sir Hotels opens its fourth hotel in Northern Germany

After much anticipation, Sir Nikolai opens its doors between Altstadt and HafenCity on Nikolaifleet, one of Hamburg’s oldest canals. Sir Nikolai is artisanal charm at a sophisticated, new standard. The first Sir Hotel in Hamburg and has 94 rooms & suites, IZAKAYA Asian Kitchen & bar and a soon to be opened spa.

We want to bring something really fresh to Hamburg with the design and the food and beverage experience, while also paying homage to the incredible culture with our hand picked library and art that celebrate local talent.
— Liran Wizman

The seven-storey Kontorhaus, originally used as a warehouse for seeds, offers beautiful views of the canal and the Old Town, the Speicherstadt and HafenCity or the hotel's inner courtyard. One of the real eye catchers in the hotel is the retractable glass-roofed courtyard, creating a unique open-air dining experience.

A private dining area and a 300 sqm spa, including a gym, a sauna, steam room and treatment rooms on the lower level with views of the canal, will open in the coming months.

Visit Sir Nikolai

And Then There Were Three

Sir Adam opened its doors in the iconic A'DAM tower in North Amsterdam.

A new Sir Hotel was born in Amsterdam and it's located in the first eight floors of the iconic A’DAM Toren. It consists of 108 rooms and suites plus several event and meeting spaces called The Studios, a restaurant, THE BUTCHER Social Club and second bar and terrace called THE FORBIDDEN GARDEN. The A’DAM Toren oozes music since its home to companies such as Gibson, MassiveMusic, Sony and many others. 

It made sense to create a space to not only complement but also nurture that energy
— Liran Wizman

All of the rooms and the suite are designed with the goal to entertain. From Bluetooth enabled Crosley record players, a collection of vinyls, to a Gibson guitar. Stunning floor-to-ceiling windows, with unusual views of Amsterdam city, plus leather window benches to let you get a comfortable view. The most popular burger spot in town calls Sir Adam's ground floor home, THE BUTCHER Social club serves burgers 24/7 in a space filled with endless fun, complete with pin ball machines and pool tables. Check our events calendar to learn about ongoing programming.

Visit Sir Adam