Park Centraal Amsterdam and Bar Claes are Now Open


Last night, we celebrated the grand opening of the new Park Centraal Amsterdam and our original bar and restaurant concept located within the hotel, Bar Claes, with over 900 of Amsterdam’s finest.

 We spent the better part of 2019 redesigning and rebranding the hotel from Park Hotel to Park Centraal, putting a fresh emphasis on the rich heritage of the property and surrounding culture. Guests felt this the second they entered the festivities.

Walking in, guests were welcomed by hostesses dressed by legendary Dutch fashion designer Claes Iversen. After getting an inventive drink at one of the many bars, including Bar Claes, partygoers floated between three elaborate experience rooms. In one room, Dutch artist Merijn Kavelaars created splash paint masterpieces with guests. In another, guests jumped into a pit of Delft Blue foam pieces. In a third, Jajem provided a kopstootbar (the classic Dutch shot of jenever and beer combo) to pair with the Dutch karaoke. DJs Mike Righters and ROOG, singer Shirma Rouse, a saxophone player and vogue dancers kept guests dancing into the night with soul and house music. Special guests included Shary-An Nivillac, Mascha Feoktistova, Kaj van der Voort, Moïse Trustfull and David Laport. See all the party pics here.

It was a memorable and magnificent night, and we can’t wait for many more like it to come. There might even be another similar celebration in the Hague next year…stay tuned for Park Centraal Den Haag, opening in 2020. Follow @parkcentraalhotels and @bar.claes to stay up-to-date.

Amsterdam’s Park Hotel to Become Park Centraal


Exciting news for Amsterdam’s Park Hotel: we will be rebranding the hotel to Park Centraal and redesigning the interiors of the guest rooms, public spaces and meeting and event spaces. We are also planning an exciting new in-house F&B concept in the lobby space (MOMO Restaurant, Bar and Lounge will remain as is). The grand reveal of the new Park Centraal is set for September 2019. Park Hotel Den Haag will follow suit in early 2020.

This rebrand seeks to highlight the rich heritage of the building and surrounding culture, putting an emphasis on the peaceful work-life balance of Dutch life.

“Our ambition is to bring together culture, inspiring environments and experiences at Park Centraal Amsterdam to suit the needs of both the leisure as the business traveller”, says Liran Wizman, founder and owner of EHPC. “Park Hotel was the very first property in our portfolio. We have seen it grow and evolve over time and felt now was the right time to define a new vision for the hotel, in line with EHPC’s ethos.”

Stay tuned for more photos and announcements coming soon. 

See Inside Our Beautiful New Meeting Spaces at Vienna’s Max Brown

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Now you can host your meeting, party or private film screening in the heart of Vienna’s creative district at Max Brown 7th District’s Ateliers and Theatre. Each room’s cosy design details provide you just the setting to connect with your friends and collaborators. Tour the new spaces below, or click here for a more in-depth look on the Max Brown website.

The Max Theatre

The Max Theatre

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Atelier 2 & 3 (same size, can be combined)

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Atelier 1

All Aboard the Sir Boat


Hop on the Sir Boat in Barcelona or Ibiza for a magical outing on the Mediterranean Sea. Our 60-foot dayboat with a captain and crew member can accommodate up to 10 guests and reach up to 40 knots.


Relax and enjoy the sea and sun, and the drinks and bites are on us. When it’s time to eat, we can hook you up with IZAKAYA Asian Kitchen & Bar at Sir Joan in Ibiza or The Rooftop at Sir Victor in Barcelona, our in-house destinations for delicious Japanese and Mediterranean food.


For more information or to book your outing, click here.

The New Sir Website Wins Bronze at the 2019 European Design Awards


This year’s European Design Awards took place in Warsaw and brought together the best in communication design on the continent. We are proud to announce that the newly redesigned Sir website just won the bronze for best promotional website. 

Explore the Sir website.

To create the Sir website, we worked with Fabrique, the Amsterdam-based design agency, who captured the brand and each hotel’s unique energy in a seamless, stunning way. We are so honored to be recognized for our passion for design beyond our hotels.

Read more on the European Design Awards website.