Plus One Magazine


EHPC and THE ENTOURAGE GROUP are proud to present the first issue of Plus One magazine, the new print publication and online home for the creative inspirations behind our hotels and restaurants.

We have always looked to the work of contemporary artists as the starting point of everything we do — how can we inject contemporary creativity in a home away from home or in a meal shared with friends? With this magazine, we hope to build the communities in the city we call home — Amsterdam — as well as the growing list of places we consider our homes away from home: Munich, Ibiza, Hamburg, and Berlin. Our approach is local and our reach is global: by working with the creative community throughout Europe, we open our doors and our cities to a global spirit of travel, adventure, and creative curiosity.

The magazine is distributed for free in all of our properties and can be purchased online at X BANK. 

Get a sneak peek at

X BANK launches online store

X BANK -part of Europe Hotels Private Collection. A company founded and owned by Liran Wizman. 

X BANK, the hub for local Dutch art, design and fashion launched its online store following demand from international guests. The 700m2 concept store, located in W Amsterdam on Spuistraat, boasts a one-of-a-kind combination of innovation and creativity, featuring over 180 Dutch labels offering a broad mix of products, styles and prices.  X BANK is an active store, exhibition hall, installation gallery and meeting point for anything and everything in cutting edge fashion, design and art. Following increased demand amongst guests and visitors to be able to access the unique products from outside of Amsterdam, an online store was created.

“X BANK was only available to locals and visitors of Amsterdam, but with the inauguration of the e-store, we’re able to offer international exposure and access to our incredible Dutch talent”
— Liran Wizman

To be shipped worldwide, the X BANK online store launches with an exclusive X BANK collaboration with fashion designer David Laport, as well as a limited edition Daily Paper x X BANK swimwear collection, alongside a selected number of best-selling items from the store, such as watches by renowned Dutch designer Piet Hein Eek, leather backpacks and wallets by TEYM and X BANK branded products like denim bathrobes, caps and pins.




Introducing Sir Hotel's Instagram-based City Guides

Stedelijk Museum, Amsterdam

Stedelijk Museum, Amsterdam


We repurposed Instagram to provide an innovative way for locals and visitors to experience the very best in food, culture and festivities. Check out each Sir Hotel's Instagram account and you'll see that it has been transformed into an easy-to-use city guide highlighting local favourites and hidden treasures: Sir Savigny’s guide to Berlin, Sir Nikolai’s Hamburg guide, Sir Joan’s Ibiza guide and two distinct Amsterdam guides for Sir Albert and Sir Adam

This exciting project allows us to connect our guests to the city, community and culture on a platform that they are already familiar with. The city guides reflect the unique character of each hotel and its corresponding neighbourhood while compelling users to experience the cities as locals.
— Liran Wizman

Using Instagram’s signature nine-square grid layout, customised graphics and colour coding, the accounts build on the already existing and familiar template. Optimising the Instagram interface, each hotel’s account uses the grid layout to split the recommendations into different categories in a design-savvy manner. Headings for each category, such as ‘Shops’ or ‘Feel Good Food,’ span across multiple squares effectively dividing the screen and making it visually appealing as well as user-friendly. Further to that, the social media app’s key features such as geolocation and tags are already integrated to create an easy way to for users to source additional information on each recommendation.

While you're clicking through the individual accounts, make sure you visit and follow our main account as well: @SirHotels.


visit Sir Hotels

The Max Brown Bed Tour

This summer, our cosy bed is appearing at several outdoor events.

Bed Tour - Max Brown Hotels - part of Europe Hotels Private Collection. A company founded and owned by Liran Wizman

We all love to travel during the summer time and this year, so does the Max Brown bed. Over the past few weeks the Max Brown bed appeared in several parks and open-air theatres all over Berlin and Düsseldorf. Besides being the cosiest movie theatre seat on earth it also made for some terrific Instagram moments. See a few of them here

The bed will be doing some last stops in Berlin and Düsseldorf this weekend and then make its way to The Netherlands. Keep an eye out to see where the bed heads next so you can enjoy it in the most exceptional way. 

Visit Max Brown


A Never Ending Breakfast

At Benedict, the restaurant at Max Brown Kudamm in Berlin, breakfast lasts all day long. 

Benedict Berlin - Max Brown Hotels - a part of Europe Hotels Private Collection. A company founded and owned by Liran Wizman

At Benedict, located at the Max Brown Kudamm' in Berlin, breakfast is not a matter of time, but a matter of perspective. For Benedict, this means breakfast never ends since it's not a question of when, but what you eat that defines breakfast. Favourites include the egg balls, knuckle sandwich and not surprisingly, the Eggs Benedict, which you can have in various ways. See the entire menu here. Plus, be sure to stop by the Benedict Bakery, next to the front desk for fresh breads and pastries.

Fun Fact: Benedict was named after the brunch favourite, “Eggs Benedict,” a dish invented in the 19th century by Lemuel Benedict, a retired Wall Street stock broker. One day, Mr. Benedict wandered into the Waldorf Hotel’s restaurant hoping to find a cure for his morning hangover. He ordered “buttered toast, poached eggs, crisp bacon and Hollandaise sauce.” The restaurant’s maître d’hôtel was so impressed with the spontaneous dish that he put it on the breakfast and luncheon menus.

Visit Max Brown Ku'damm & Benedict