X BANK launches online store

X BANK -part of Europe Hotels Private Collection. A company founded and owned by Liran Wizman. 

X BANK, the hub for local Dutch art, design and fashion launched its online store following demand from international guests. The 700m2 concept store, located in W Amsterdam on Spuistraat, boasts a one-of-a-kind combination of innovation and creativity, featuring over 180 Dutch labels offering a broad mix of products, styles and prices.  X BANK is an active store, exhibition hall, installation gallery and meeting point for anything and everything in cutting edge fashion, design and art. Following increased demand amongst guests and visitors to be able to access the unique products from outside of Amsterdam, an online store was created.

“X BANK was only available to locals and visitors of Amsterdam, but with the inauguration of the e-store, we’re able to offer international exposure and access to our incredible Dutch talent”
— Liran Wizman

To be shipped worldwide, the X BANK online store launches with an exclusive X BANK collaboration with fashion designer David Laport, as well as a limited edition Daily Paper x X BANK swimwear collection, alongside a selected number of best-selling items from the store, such as watches by renowned Dutch designer Piet Hein Eek, leather backpacks and wallets by TEYM and X BANK branded products like denim bathrobes, caps and pins.




Owner of EHPC Wins Entrée Hospitality and Style Award

After an incredible year, Liran Wizman walks away with a much-deserved award.

After an incredible year, Liran Wizman walks away with a much-deserved award.

We’re thrilled to share that earlier this week, founder and owner of Europe Hotels Private Collection, Liran Wizman won the Entrée Hospitality and Style Award 2017. Every year, this prestigious award is given to the boldest entrepreneurs in Dutch hospitality. Naturally, we’re super bias, but we couldn’t imagine someone who is more deserving - especially this year. The past twelve months has seen the opening of three hotels, four restaurants and even one night club, MAD FOX. MAD FOX, Amsterdam’s exclusive new nightclub, was also awarded with a prize on Monday night: Best Night Club.

Yossi Eliyahoo and the Mad Fox team collecting the Best Night Club Award

Yossi Eliyahoo and the Mad Fox team collecting the Best Night Club Award

Liran, who initially started in real estate, has now become an established hotel and F&B entrepreneur with an eye for innovation and authenticity. It all began in 2006 with the transformation of Park Hotel Amsterdam into one of the first boutique hotels in The Netherlands. Ten years later and a series of successful projects, the EHPC portfolio now includes eleven hotels with locations in Amsterdam, Berlin, Düsseldorf, Hamburg and Ibiza. Together with EHPC’s F&B partner, THE ENTOURAGE GROUP, co-owned by Liran and Yossi Eliyahoo, they have some of the most interesting restaurants, bars and now, an award-winning, nightclub all over Europe.

The entire EHPC team congratulates Liran! This award is a testament to your inspiring vision, courage and perseverance.

Introducing Sir Hotel's Instagram-based City Guides

Stedelijk Museum, Amsterdam

Stedelijk Museum, Amsterdam


We repurposed Instagram to provide an innovative way for locals and visitors to experience the very best in food, culture and festivities. Check out each Sir Hotel's Instagram account and you'll see that it has been transformed into an easy-to-use city guide highlighting local favourites and hidden treasures: Sir Savigny’s guide to Berlin, Sir Nikolai’s Hamburg guide, Sir Joan’s Ibiza guide and two distinct Amsterdam guides for Sir Albert and Sir Adam

This exciting project allows us to connect our guests to the city, community and culture on a platform that they are already familiar with. The city guides reflect the unique character of each hotel and its corresponding neighbourhood while compelling users to experience the cities as locals.
— Liran Wizman

Using Instagram’s signature nine-square grid layout, customised graphics and colour coding, the accounts build on the already existing and familiar template. Optimising the Instagram interface, each hotel’s account uses the grid layout to split the recommendations into different categories in a design-savvy manner. Headings for each category, such as ‘Shops’ or ‘Feel Good Food,’ span across multiple squares effectively dividing the screen and making it visually appealing as well as user-friendly. Further to that, the social media app’s key features such as geolocation and tags are already integrated to create an easy way to for users to source additional information on each recommendation.

While you're clicking through the individual accounts, make sure you visit and follow our main account as well: @SirHotels.


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The Max Brown Bed Tour

This summer, our cosy bed is appearing at several outdoor events.

Bed Tour - Max Brown Hotels - part of Europe Hotels Private Collection. A company founded and owned by Liran Wizman

We all love to travel during the summer time and this year, so does the Max Brown bed. Over the past few weeks the Max Brown bed appeared in several parks and open-air theatres all over Berlin and Düsseldorf. Besides being the cosiest movie theatre seat on earth it also made for some terrific Instagram moments. See a few of them here

The bed will be doing some last stops in Berlin and Düsseldorf this weekend and then make its way to The Netherlands. Keep an eye out to see where the bed heads next so you can enjoy it in the most exceptional way. 

Visit Max Brown


A Never Ending Breakfast

At Benedict, the restaurant at Max Brown Kudamm in Berlin, breakfast lasts all day long. 

Benedict Berlin - Max Brown Hotels - a part of Europe Hotels Private Collection. A company founded and owned by Liran Wizman

At Benedict, located at the Max Brown Kudamm' in Berlin, breakfast is not a matter of time, but a matter of perspective. For Benedict, this means breakfast never ends since it's not a question of when, but what you eat that defines breakfast. Favourites include the egg balls, knuckle sandwich and not surprisingly, the Eggs Benedict, which you can have in various ways. See the entire menu here. Plus, be sure to stop by the Benedict Bakery, next to the front desk for fresh breads and pastries.

Fun Fact: Benedict was named after the brunch favourite, “Eggs Benedict,” a dish invented in the 19th century by Lemuel Benedict, a retired Wall Street stock broker. One day, Mr. Benedict wandered into the Waldorf Hotel’s restaurant hoping to find a cure for his morning hangover. He ordered “buttered toast, poached eggs, crisp bacon and Hollandaise sauce.” The restaurant’s maître d’hôtel was so impressed with the spontaneous dish that he put it on the breakfast and luncheon menus.

Visit Max Brown Ku'damm & Benedict

Sir Hotels Opens in Ibiza

A brand new urban oasis on the legendary Spanish island.

Sir Joan Hotel Ibiza - designed by Ribas & Ribas, Baranowitz + Kronenberg Arhcitects. Owned by Liran Wizman, owner and founder of Europe Hotels Private Collection

Our fifth Sir Hotel has just opened on the magical island of Ibiza. Sir Joan stands proudly in the centre of the island, overlooking the port and the old town and consists of 38 rooms and suites, two restaurants, a bar and a stunning pool. 

Our friends at THE ENTOURAGE GROUP are offering guests and locals the ultimate culinary experience. The popular Amsterdam-based restaurant, IZAKAYA Asian Kitchen & Bar is serving contemporary Japanese cuisine fused with Peruvian influences. THE BUTCHER, an award-winning, high end burger bar, which is accessed through a separate entrance will be open throughout the night, ideal for the island’s late-night revellers.

As with all Sir Hotels, it is essential that Sir Joan reflect the ethos of the surrounding area. "We were inspired by the marina, the ocean, but also by the people on the island. By combining contemporary design with nostalgic details, we aim to create a unique urban oasis at the heart of the world-famous island” says Liran Wizman, owner and founder of Sir Hotels.

Visit Sir Joan