Austria Calling

We can’t divulge too much yet, but a little birdie told us that Max Brown is heading to Vienna’s coolest neighborhood, Neubau, aka the Seventh District. It’s an exciting new addition to the Max Brown family, which includes Berlin, Düsseldorf, Amsterdam’s Canal District, and Amsterdam’s Museum Square. More info from the little birdie coming soon…



In the meantime, get familiar with our new neighborhood, Neubau, aka the Seventh District, is Vienna’s artsy, burgeoning neighborhood adjacent to the city’s more traditional center, and it’s known for its wide array of eccentric storefronts.

Here are some of our favorite spots so far:

Burggasse 24
A cozy coffee shop and vintage boutique shop all in one space. 

Mumok, aka the (Mu)seum (Mo)derner (K)unst (the Museum of Modern Art), exhibits over 10,000 modern works by some casual names like Warhol, Picasso, and Lichtenstein.

The luxury chocolate shop’s slogan is “extraordinary chocolates for extraordinary people,” and “extraordinary chocolates” is correct. They live up to the hype.

Our favorite stop for contemporary, minimalist interior design objects. 

Uppers & Downers
A carefully curated store of quality vintage clothing.

Galerie Zeitloos
A funky, vintage furniture store that stocks designs from the 1940s to ’80s.

This Just In: Sir Hotel Opening in Barcelona


We are excited to announce that EHPC has acquired the management of Hotel Omm in Barcelona. The property, opened by the legendary Rosa María Esteva, co-founder of Grupo Tragaluz, will be transformed into a Sir Hotel in the beginning of 2019. 

“Rosa created a truly iconic hotel and I am honored to be continuing her legacy, and taking it to the next stage. The Omm’s initial vision strongly resonates with the Sir Hotel’s ethos of connecting guests to the community, history and city. Rosa’s energy and passion will always be a driving force of this property and we aim to magnify this spirit through the lens of the Sir brand.”
— Liran Wizman

This will be our first hotel in Barcelona, and our second in Spain, after last summer’s opening of Sir Joan in Ibiza. The property will undergo a series of interior renovations, including the re-envisioning of the 91 rooms and suites, the roof terrace and pool, the gym and in-house spa. Together with THE ENTOURAGE GROUP we will develop new food & beverage concepts for the restaurant and bar.

This new acquisition marks the twelfth property in the growing EHPC portfolio and we couldn’t be more thrilled to embark on this new adventure in Barcelona.


Introducing the Max Brown x Heroes on Socks Collaboration​​​​​​​

As Max Brown Hotels believes that the smallest details make for the best experiences, we decided to have a little fun and apply our “basic at its best” philosophy to a new basic—socks!

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We partnered with the experts of Heroes on Socks to create the most comfortable socks out there in the Max Brown signature colors – “Max Brown Easy Going” in coral orange, “Max Brown Stripes” with teal green stripes and “Max Brown Statement” in sunny yellow.

Find them at all Max Brown Hotels in the Netherlands and Germany as well as online for €9,99.

Caesarstone and Snarkitecture Take Over Our Milan Palazzo for Salone


Our historic Milan property, Palazzo di Porta Romana, opened for first time ever during our the exclusive fashion week event hosted by Anna Dello Russo in Feburary and was now to play host to an incredible, experiential art installation for this year’s Salone from April 17-22, 2018. The first time his property was open to the public in decades.

The piece, titled Altered States, was a collaboration between quartz manufacturer Caesarstone and revered NYC design firm Snarkitecture.

Caesarstone tasked Snarkitecture with reimagining the kitchen island and they did not disappoint. Inspired by the states of water and natural topography, Snarkitecture boldly layered quartz around a conceptual kitchen island and exhibit-goers interacted with ice, liquid, and steam in inventive ways. Not to brag, but Vogue Paris, Vogue USA, Architectural Digest USA, Telegraph Luxury UK, and Dezeen said it was one of the highlights of the week.

Watch the video by Caesarstone below to get a sense of this stunning installation.  

Introducing Sir Explore

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We are thrilled to announce a special new project that we've been working on for several months. In effort to add a unique dimension to the guest experience at Sir Hotels, we’ve launched Sir Explore, a new service to connect our guests with our friends. This project underlines Sir Hotel’s commitment to show people an incredible time.

We have handpicked some of the most epic and unforgettable experiences in Berlin, Hamburg, Ibiza and of course, Amsterdam. The collection of custom tours and workshops will give access to unique experts. From a personalized cooking lesson with former Noma chef Boris Buono in the hillside of Ibiza to a glimpse of the best of Amsterdam nightlife with nocturnal legend Jackson Romijn; each Sir Explore host represents special community and culture and will offer you a one of a kind tour, workshop or activity.

Ranging in price, style and duration, each city will offer nine experiences to hotel guests, visitors and locals alike – exposing a vibrant side of the city. Food, art, music, wellness, history – Sir Explore presents a fresh take on local culture, uncovering hidden gems within each city.  

Check out all the experiences here. 


Check out our Spring Retreats at Sir Joan Hotel


If you aren’t one of the lucky few who can call themselves a resident of a tropical island, winter can be hard. The dark time of the year is almost over, but still we have a few more weeks to go until the sunny half of the year. That is why we’ve organized six transformational retreats in sunny Ibiza with some of the most inspiring instructors we know. From fishing to yoga to photography, you can learn something new or perfect your practice, while treating yourself to a good dose of vitamin D, boosting your energy and soaking in the magic of the island.

If you also feel like escaping the last weeks of winter, check out the following link for more info and booking requests click here.

Hope to see you soon on the magical island.
Tel: +34 871 18 25 25