Now Open in Vienna: Seven North

Photos by Philipp Lipiarski

Photos by Philipp Lipiarski

Critically acclaimed chef Eyal Shani, ‘The King of Cauliflower’ and the mind behind the acclaimed Ha Salon, North Abraxas and Miznon located across Tel Aviv, Paris and NYC, just opened his newest restaurant concept in Vienna—Seven North. It’s located on the ground floor of our newest Max Brown hotel, Max Brown 7th District.

Eyal Shani

Eyal Shani


The food menu includes fresh and nourishing Southern Mediterranean fare cooked in a traditional tabun clay oven. Built around a large, open kitchen reminiscent of bustling marketplace eateries commonly found across the Levant, Shani’s second Vienna outpost delivers a warm and energetic atmosphere.

Read more about it on the Max Brown blog.

To reserve your table, click here.

Introducing The Rooftop at Sir Victor


Say hello to Barcelona’s newest hotspot: The Rooftop at Sir Victor.

Swim, eat and drink with views of Gaudí’s Casa Milà and La Sagrada Familia at our new secluded bar, restaurant and pool in the middle of Barcelona.

The locally inspired food and drinks menu includes healthy, sharable plates, surprising wines and cocktails, fresh cold-pressed juices and more.

And keep an eye on our events calendar so you don’t miss some of the city’s best DJs.


Our Magical Night with A’DAM Music School

Ruth Jacott with kids from the A’DAM Music School

Last week, we kicked off our Sir Cares program at Amsterdam’s Sir Adam with an unforgettable night. Sir Cares is our new program that allows guests to donate one euro per night of their stay to a local partner organization. As part of the program, Sir Adam is partners with A’DAM Music School, an organization that funds music education for children and gives them invaluable opportunities to grow.

To celebrate our new initiative, we held the very first North Stars Concert at Sir Adam. The evening started with a warm welcome from our very own Rick de Jonge, the hotel manager of Sir Adam, as well as Duncan Stutterheim, a co-founder of the A’DAM Music School and the Dutch music event giant ID&T. The talented students of A’DAM Music School then took the stage with Dutch legend Da Mouth of Madness, Ruth Jacott, Kenny B, Do and Jordan Roy and sang epic renditions of classics, like George Michael’s "Freedom“.

We were so honored to bring together Amsterdam’s creative community for such a special night.


See all the photos by Michel Swart and Delphine Chevalier here.

Learn more about Sir Cares here.

Vienna’s Max Brown 7th District Is Now Open

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Vienna’s Max Brown 7th District is officially open! It’s an exciting addition to the EHPC portfolio as the fifth Max Brown hotel, our first-ever property in Austria and our 13th hotel. The hotel is set right in the heart of the 7th District, Vienna’s creative centre, and minutes’ walk away from the city’s highlights.

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With over 140 guest rooms, it’s the biggest Max Brown yet, but it’s filled with the Max Brown’s cosy characteristic charm. It also has three gorgeous Ateliers - our meeting and event spaces - and a private theater. It also will host critically acclaimed chef Eyal Shani’s latest restaurant concept, open later this year

To stay up-to-date on the hotel’s event and news, follow @MaxBrownHotels on Instagram.

Barcelona’s Sir Victor Is Now (Softly) Open

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Our newest Sir is finally here! Introducing Barcelona’s Sir Victor, our first hotel in Barcelona and our second in Spain. It is a monumental acquisition for the Sir collection and the EHPC portfolio. The property used to be the legendary Hotel Omm, and Sir Victor will carry on its one-of-a-kind spirit.  

The 91 stunning rooms and suites are quietly opening this week, and the rooftop terrace and pool, gym and luxurious spa will be opening in the coming weeks. Of course, a Sir hotel is not complete without an outstanding food and beverage concept, so get ready for THE ENTOURAGE GROUP’s modern steakhouse restaurant, MR PORTER, to open in early May. The magnificent ground floor will open then as well, which connects to the restaurant and is also designed by Baranowitz + Kronenberg. Here is a sneak peek of the hotel rooms:

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Follow @SirHotels on Instagram to stay up-to-date on all of our developments. We hope to see you soon in Barcelona.

Introducing Sir Cares


We’re taking steps to pay it forward this year. First step: the new Sir Cares program.

Each Sir Hotel is a product of its environment and distinctly inspired by its surrounding community. To give back to these communities that have given us so much, each Sir Hotel now supports one local organization that is making great strides for the city via the new Sir Cares program. When guests check in, they will have the option to donate one euro for each night of their stay to the local organization. Here are the organizations we support: 

  • Sir Adam supports Amsterdam’s A’DAM Music School, where talented young musicians are given the resources to develop their creative skills.

  • Sir Albert supports the Plastic Whale Foundation, an organization that seeks to make the Netherlands’ waterways totally plastic-free.

  • Sir Savigny supports One Warm Winter, an organization in Berlin that provides essential goods to the homeless as well as refugees.

  • Sir Nikolai supports Zeit Für Zukunft, an organization in Hamburg that connects underserved children with inspiring mentors.

  • Sir Joan supports Ibiza Preservation Fund, an organization fighting for biodiversity preservation and sustainability in Ibiza. 

  • We will establish Sir Cares at Barcelona’s upcoming Sir Victor shortly.

We are looking forward to collaborating with these organizations on events in our spaces.