At Europe Hotels Private Collection, we are dedicated to building a different kind of hospitality organisation. Our current collection consists of Park Hotel Amsterdam, Sir Hotels and Max Brown Hotels. Each brand is individually designed with a unique concept while rooted in its surrounding neighbourhood and history. We establish our hotels in urban destinations where we boast an unconventional mix of contemporary services in highly energised social hubs. 


Sir Hotels is a boutique hotel brand, founded in Amsterdam in 2013 with the opening of Sir Albert, located in a former diamond factory next to the city’s Museum Square. In 2016, Sir Savigny opened in the heart of Berlin’s district of Charlottenburg, followed by a second outpost in Amsterdam, Sir Adam, located in the iconic A’DAM Tower. Following the opening of Sir Nikolai in Hamburg, Sir Hotels headed to Ibiza: Sir Joan opened in July 2017. Sir Hotels cater to those who are looking for authentic stories and distinctive locations. Each hotel has stunning interior design, exceptional restaurants and bars and specialises in providing guests unique experiences on and off property. 

 Sir Adam, Amsterdam

Sir Adam, Amsterdam

Max Brown Hotels offer a smart urban stay for curious people with an eye for detail. The first hotel, Max Brown Canal District opened in Amsterdam in 2014 with a goal to provide a casual but charming stay for visitors. Now there are four hotels, located in some of the most vibrant European cities, including a second one in Amsterdam and recent openings in Berlin and Düsseldorf. Each hotel is a communal space for sharing insider tips and experiences and are a melting pot of styles, cultures and behaviours.

Not only was Park Hotel the first hotel in our portfolio, it was also one of the first lifestyle hotels in Amsterdam. The property opened its doors in 2006 to much appraise and recognition. Park Hotel is situated in one of the best locations in Amsterdam, steps away from the top museums, best shopping and the city's favourite park, Vondelpark. It's also home to local restaurant favourite, MOMO, serving delicious Asian cuisine in a shared-dining experience.